Owing to COVID-19 pandemic, the notion of having fun might prove difficult or even guilt-inducing for many individuals, but diversions must go on somehow. Business must do the same, so Versa Printing Inc. is combining the need for both areas to remain vital by issuing a coronavirus-themed loteria game, with the product generating a great response so far.
Coronavirus-themed board game has been a lifeline for Dallas printing company https://t.co/OdWDFLuDIw
— Dallas Morning News (@dallasnews) May 16, 2020
The global catastrophe has wiped out millions of jobs and reduced hours for many other positions, leaving most industries scrambling. The print and promo world has faced major adjustments, too, and Versa Printing, having needed to tinker with employees’ schedules, decided to keep its affinity for printed goods going through the loteria creation.
The game of chance modifies the designs that one would find when playing the traditional, 54-card diversion by using coronavirus-centric terminology, including “la mascara” for mask, “el papel de bano” for toilet paper and “la tos” for cough. As we read about the game and its associated products, with prices ranging from $3.99 to $14.99, we could not help but chuckle over the creators’ decision to make other contemporary references, notably an “el rey tigre” card that plays on the popularity that Netflix’s “Tiger King” has come to enjoy.
“This team got me excited, because we weren’t just sitting around waiting for something to happen,” Sergio Godinez, Versa Printing’s general manager and co-owner said. “Our mindset is always being creative and making things happen.”
Those stances by Godinez surrounding the loteria game fit perfectly with the approaches that many individuals in the print and promo sphere have been taking since COVID-19 began to devastate the economy. While many folks have had their dreams crushed and others have scrambled to keep their livelihoods from failing, Versa Printing has realized that when a day’s assortment of laboring, searching for jobs and homeschooling has ended, people still very much need a way to relax.
We could see some people not finding the loteria brainchild appropriate, since it centers on a disease that has forced us all to revamp our daily existence, but the creation is keeping people employed and a printing entity going, with the Dallas Morning News reporting that the first day of its release led to 100 sales. We must admit that we are pondering a purchase to add to our tools to keep worry and confusion at bay as the nation looks to rebound from the pandemic’s effects. Here’s hoping that the “la esperanza” (hope) card makes its way into our hands if we do buy it.
